Join The Pace of Richmond. Break through your production ceiling with dedicated transaction leverage, advanced CRM automation, and strategic 1-on-1 sales coaching — built for licensed Virginia agents ready to scale.
Where Your Business Is Stuck Right Now
You're closing deals — but the hours, paperwork, and income swings are keeping you from real growth. Sound familiar?
⏳ Losing 15+ Hours a Week
Contract paperwork, listing setups, and compliance tasks eating into your selling time.
🧍 Doing It All Yourself
Zero operational leverage means you are the bottleneck in every transaction.
📉 Unpredictable Income
Month-to-month commission swings make financial planning nearly impossible.
🔒 No Tactical Coaching
Working in isolation without structured, 1-on-1 performance guidance to push you forward.
The Pace of Richmond Advantage
We replace friction with systems — so you can focus on the deals that drive your income.
✅ Dedicated Transaction Support
Transaction Coordinators & Listing Managers handle contract-to-close so you stay in dealmaking mode.
🤖 Intelligent CRM Automation
Advanced systems and high-converting local lead flow smooth out income volatility.
📈 Tactical Pipeline Coaching
Structured strategy check-ins to build a consistent 20–40+ transaction career.
🤝 High-Energy Culture
A collaborative team built on transparency, growth, and real community impact.
Who Thrives at The Pace of Richmond
We're looking for licensed Virginia agents who are ready to scale — not just survive. Here's who we built this for:
Active VA License + Proven Track Record
Closing 8–20 deals per year with a demonstrated ability to win in the Greater Richmond market.
Driven to Earn $125k–$225k+
Not satisfied with the status quo — you want a clear, structured path to uncapped income.
Ready to Leverage Systems
You're done micromanaging admin. You want proven systems that multiply your output.
Deep Richmond Roots
Strong local knowledge or a genuine connection to the Greater Richmond Metro Area.
What We Provide
Everything you need to scale — from back-end support to front-end strategy.
True Operational Leverage
Full-service listing and transaction support so you focus 100% on client dealmaking and relationship building.
Smart Tech & Lead Flow
Advanced CRM systems and localized branding to generate consistent, high-quality local leads year-round.
1-on-1 Growth Coaching
Structured pipeline management and negotiation elevation delivered by an experienced Director of Sales.
Transparent Split Structure
Clear commission growth with zero hidden fees — know exactly what you'll earn at every level.
Our Core Values
These aren't just words on a wall. They're the standards we hold ourselves — and each other — to every single day.
Growth-Oriented
We celebrate progress and push each other to reach new ceilings.
High Energy & Positivity
Enthusiasm is contagious. We bring it to every call, meeting, and showing.
Productive Execution
Strategy means nothing without action. We move fast and follow through.
Collaborative Spirit
We win together. No silos, no ego — just shared success.
Radical Transparency
Honest conversations. Clear expectations. No surprises.
Culture of Giving
We invest in our community and each other beyond the transaction.
Meet Your Strategy & Growth Partner
John Underwood
With over 20 years of real estate experience and more than 300 successful transactions, John Underwood has scaled sales teams, driven over $1.49B in volume, and mentored agents to break production ceilings.
Originally from Southern California, John relocated to Richmond and planted roots in the Harper's Mill community. He combines deep industry expertise with a logical, step-by-step coaching methodology to help agents eliminate operational drag.
Off the clock, John is a dedicated sports dad and outdoor enthusiast — often found at a local ballgame or exploring Richmond trails with his family and their dogs, Dakota and Kimber.
Ready to Take the Friction Out of Your Real Estate Career?
Select an option below to connect directly with John Underwood, Director of Sales. Whether you prefer a quick virtual intro or a face-to-face coffee conversation, we're ready to hear your story and show you what's possible at The Pace of Richmond.
💻 20-Minute Virtual Strategy Call
A focused online video call to explore your goals, review your current production, and map out a clear path to 20–40+ deals. Perfect for agents who want a fast, no-pressure introduction.
☕ In-Person Richmond Coffee Meetup
Exclusive for licensed VA agents looking to connect locally. Sit down with John in person, tour the office, and experience The Pace of Richmond culture firsthand.
Your Path to $125k–$225k+ Starts Here
Agents at The Pace of Richmond aren't working harder — they're working smarter. Here's what changes when you join:
Years of Experience
Proven leadership guiding your growth.
Transactions Closed
A track record you can trust.
Volume Driven
Real results at scale.
Uncapped Income
Your earning potential, not a ceiling.
Double Your Real Estate Business Without Doubling Your Hours.